Charlotte Chen
Visual Strategy Lead & E-Commerce Growth | UX & Data Certified
Please note: Some projects listed here are under NDA or white-label agreements. Please do not share externally.
Data-Driven UX Strategy
Combining Google Analytics 4 & Amazon Data to optimize visual hierarchy and conversion rates.
Cross-Border E-Commerce
Bridging Asian supply chains with the US digital shelf through localized storytelling and Contextual Briefing Systems.
Instructional Design for Conversion
Designing proactive visual systems (e.g., motion graphics) to educate users, resulting in reduced return rates.
Full-Funnel Amazon Growth
Certified in Amazon DSP & Sponsored Ads, managing end-to-end brand presence from traffic acquisition to A+ Content retention.
Cross-Border Growth: Amazon DSP & Sponsored Ads Certifications
Cross-Border Growth: Amazon DSP & Sponsored Ads Certifications
Data-Driven Design: Google Analytics 4 (GA4) Certified
User Experience: Google UX Design Professional Certificate
Issuing organization: Google
Google UX Design
Credential ID JSR2QUL4CO5C